Rewards by Harvey Nichols

Mobile App redesign for a luxury department store.

Overview

This is a redesign proposal of Rewards by Harvey Nichols - a loyalty program application for HN's customers.

My role

UI Designer

About the project

Harvey Nichols is a luxury department store that offers designer fashion, beauty, food & wine. This is my proposal for redesign of their Rewards by Harvey Nichols Mobile App. This project contains an overall visual style of the app and shows some gamification features. I wanted to maintain HN's simple and minimalistic brand style.

Takeaways

This project highlighted the importance of brand consistency, user-centered design, and the creative satisfaction that comes from working within a preferred aesthetic. The integration of gamification features and the emphasis on a minimalist yet functional design made the project both enjoyable and educational. 

Alignment with Brand Identity:
Ensuring the redesign adhered to Harvey Nichols' simple and minimalistic brand style was crucial. This alignment maintained brand consistency and appealed to their luxury-focused customer base.

Alignment with Brand Identity:
Ensuring the redesign adhered to Harvey Nichols' simple and minimalistic brand style was crucial. This alignment maintained brand consistency and appealed to their luxury-focused customer base.

© 2021-2024 szeszko.emilia@gmail.com